Canadian Smartphone Manufacturer topples in the global market

Once thought to be the dark-horse in the midst of a competitive market, the Canadian-based smartphone manufacturer, Blackberry, topples in the global market with reports of global market share being zeroed out.

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image source: Blackberry.com

Despite Blackberry’s efforts to remain in the market by switching to Android, Blackberry’s failure was dooming well before 2017. Just several years ago, people and experts would not have expected the tech-giant to falter in that manner. So, why, readers you may ask, did the Canadian tech giant drop to the bottom?

Well, if people perceive the tech market in biological terms, everything makes sense. The Darwinian Evolutionary Theory is not limited to describe animals. The principles apply similarly to the tech market. There once was a time when Blackberry was explosive. In 2010, during WWDC, Apple quoted to statistics proving RIM (a.k.a Blackberry) as the top dog. Blackberry was dominant with 35% of U.S. Smartphone marketshare. Back then, iPhone and Android were both in premature, developmental stages, and consumers were in love with the tactile keyboard. However, as Apple pushed along with using fingers, people’s love swayed away.

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Back when Jobs released the first iPhone

Blackberry refused to adapt, but rather to dwell in the belief that their explosiveness will continue to uphold them in the market. Soon enough, other competitive operating systems gained popularity and software companies were drifting away from BB operating system. BB smartphones, without a large touchscreen and a myriad of enjoyable contents, was no match against the iPhone and Android smartphones.

It probably was difficult to remain as the market’s top-dog, but RIM (Research in Motion) could have prevented a complete collapse from the tech market. Almost all, not if every, companies suffer from a collapse: Apple, Microsoft, Google, you name it. However, companies respond to such disaster through pivots. Apple drifted away from only producing iPods to making iPhones, and Microsoft no longer remains as a software-licensing company. Even companies like Facebook and Google are extending their business into wider domains.

Blackberry failed to envision the full potentials of a smartphone. The company viewed smartphones to be used only as communication devices. Apple and Google did not. They dreamed a world of smartphones, where computers wouldn’t be necessary. This is why the Canadian manufacturer toppled in the global market.